Dondre McIntyre
Grew 288,620 short-form video impressions over a 24-month span, increasing YouTube organic engagement, through SEO analytics and keyword research.
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TOTAL IMPRESSIONS
Aiming to support audience growth through short-form video across LinkedIn, Instagram, Facebook, TikTok, X / Twitter by implementing the content strategies I used to gain 288,620 impressions on YouTube.
Short-Form Video Engagement Results
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Short-Form Video Impressions
YOUTUBE VIEWS
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Organic Views
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TOP PERFORMING VIDEO
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Top 5 Performing Videos
Averaging 12,025 impressions and 2,179 views per month, my top-performing YouTube content continues driving organic engagement long after launch—turning search visibility into sustained audience growth rather than a one-time performance spike.
TOP PERFORMING SHORT
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Long-form video is the primary content engine for driving engagement and audience growth, supplying endless repurposed short-form videos that can be repositioned around different audience interests, search opportunities, and creative angles while keeping the content calendar active across LinkedIn, Instagram, TikTok, Facebook, YouTube and X / Twitter.
OVER 1,000 VIEWS
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Measuring KPIs of engagement work best as a system. Impressions reveal distribution, titles and thumbnails influence click-through behavior, style of video editing shapes the viewing experience, and watch time helps determine whether the content actually held audience interest.
OVER 1,000 VIEWS
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Trends show what is gaining attention, keyword research shows how audiences are expressing that demand, and analytics shows whether the opportunity is producing enough engagement to influence the next content-strategy decision.
OVER 1,000 VIEWS
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Social media strategy works as a feedback loop: research informs content creation, content generates performance data, reporting translates that data into insight, that through adaptability, will drive the next creative and strategic decision.
Strategy Presentations
Key Focus
Strategy presentations connect analysis with execution by organizing findings, communicating recommendations, and helping stakeholders and cross-functional teams translate broad marketing challenges into prioritized next steps.
Key Focus
Optimizing paid campaign performance means treating the lead generation funnel as one connected system: From Google analytics to landing page copy / visuals, and Meta ads retargeting strategy, creates additional opportunity to convert traffic and improve ROAS.
Key Focus
Using AI tools efficiently requires sound human judgment to provide accurate direction—defining the business problem, guiding the workflow, questioning assumptions, evaluating output, and refining the final result before it reaches a stakeholder, client, or audience.
Landing Page Copywriting
Key Focus
Storytelling helps maintain a consistent brand voice across different formats. The length and call to action may change between a landing page, paid ad, email, or social post, but the core narrative should still feel connected to the same audience and message.
Key Focus
While lead generation conversion is mostly influenced by above the fold optimization, the core offer should guide the copywriting, creative direction, visual/graphic design, and call to action to immediately resonate with visitors needs and offer clear next steps to get their desired solution.
Paid Ad Copywriting
Key Focus
Paid campaign performance depends on how well the core offer aligns with headlines, body copy, visuals, calls to action, and audience targeting. Measuring KPI analytics is critical for guiding A/B testing optimization decisions in order to boost click-through and conversion rates while maintaining lead quality, designed to improve ROAS.
Key Focus
The message should evolve as the prospect moves through the customer journey. Paid ad copy creates the entry point, landing-page copy develops the offer and supports conversion, and email marketing continues the conversation through CRM nurture sequences for leads who need additional information before acting.
Email Copywriting
Key Focus
Email marketing nurtures relationships over time: Driving the funnel pipeline through CRM nurture sequences and marketing automation, giving leads additional opportunities to receive relevant messaging, build familiarity with the offer, and move closer to the next conversion decision.
Key Focus
Copywriting should ultimately support the next business objective—whether that means generating a lead, continuing a CRM nurture sequence, building brand awareness, strengthening retention and loyalty, or moving the audience closer to a purchasing decision.
